Skip to content
46

creed aventus

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 75Growth 28Conversion 33Competition 23Returns 96Price range 34Avg price 88Brand share 0Review moat 20Quality gap 72

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Great€65.30

avg listing price — sweet spot $15–$100

Market size

Good€848K

€848K/yr · 496K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay€21.98–€250.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad12,370.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

105

Top-5 brand share

100%

Open market

0%

  • ARMAF82%
  • Creed18%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€85K20%€170K30%€254K40%€339K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch70%

“Mega Duft”

Qualität insgesamt7%

“Beste Ware”

Haltbarkeit6%

“Haltbarkeit bombastisch”

Preis-Leistungs-Verhältnis6%

“Top Preis-Leistung”

Komfort insgesamt2%

“angenehm, besonders für den Sommer super.”

Eignung heißes Wetter2%

“Perfekt für den Sommer”

Benutzerfreundlichkeit1%

“Leicht zu mögen”

beworben Vs Tatsächliches Produkt1%

“Genauso wie die Beschreibung”

Eignung für Mischhaut0%

“Der Duft entwickelt sich schön auf der Haut”

What buyers complain about

Geruch58%

“Duft”

Haltbarkeit9%

“Kurze Haltbarkeit”

Preis-Leistungs-Verhältnis6%

“Schade ums Geld”

Qualität insgesamt5%

“die günstigen.”

Produktzustand3%

“Aber ich bekam ein benutztes Produkt mit Fingerabdrücken drauf”

Eignung Winterwetter2%

“definitiv nicht sommertauglich, oder wenn nur GANZ zaghaft”

Stärke2%

“Schwache Leistung”

Ölig/fettig1%

“Riecht viel zu ölig”

Benutzerfreundlichkeit1%

“Guter All-day, etwas schwieriges opening”

Farbe1%

“nicht Schwarz wie früher”

Top return reasons

Geruch67%
Qualität insgesamt8%
beworben Vs Tatsächliches Produkt7%
Defekt Material/Teile5%
Produktzustand4%
Gesamtgröße4%
Haltbarkeit2%
Funktionalität insgesamt1%
Preis-Leistungs-Verhältnis1%
Stärke1%