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50

black opium parfüm damen

Worth a look

Shows low returns (0.6%), but soft demand (-25.4% this quarter) keeps it on the watch list.

Market size 63Growth 12Conversion 39Competition 25Returns 97Price range 73Avg price 84Brand share 69Review moat 91Quality gap 24

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Review moat

Great176

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€75.03

avg listing price — sweet spot $15–$100

Price range

Good€45.02–€119.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good€573K

€573K/yr · 247K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

60

Top-5 brand share

64%

Open market

0%

  • Yves Saint Laurent64%
  • --36%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€57K20%€115K30%€172K40%€229K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 14 weeks — -25.4% search growth over the last 90 days.
4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch78%

“wunderbarer Duft”

Qualität insgesamt10%

“Top Qualität”

Geschenk Zweck4%

“Sehr gutes Geschenk”

beworben Vs Tatsächliches Produkt2%

“Alles wie erwartet”

Preis-Leistungs-Verhältnis2%

“Top Preis Leistung”

Benutzerfreundlichkeit2%

“Einfach kaufen”

What buyers complain about

Geruch30%

“geruchlos”

Preis-Leistungs-Verhältnis30%

“Wenig für viel Geld”

Allergien20%

“Es erzeugt Hautreizungen”

Eignung heißes Wetter10%

“Für den Sommer definitiv zu stark”

Top return reasons

Geruch35%
Gesamtgröße18%
Auslaufsicher12%
beworben Vs Tatsächliches Produkt12%
Funktionalität insgesamt6%
Verdünnt/wässrig6%
Atmungsaktivität6%
Haltbarkeit3%
Qualität insgesamt3%