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51

badesalz

Worth a look

Shows low returns (0.3%), but soft demand (-32.4% this quarter) keeps it on the watch list.

Market size 63Growth 9Conversion 81Competition 88Returns 99Price range 61Avg price 13Brand share 13Review moat 41Quality gap 19

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Market size

Good€567K

€567K/yr · 1.4M searches

Price range

Good€0.75–€37.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,407.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Avg price

Bad€4.71

avg listing price — sweet spot $15–$100

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

115

Top-5 brand share

95%

Open market

5%

  • Kneipp82%
  • Litamin6%
  • tetesept3%
  • Tesori d'Oriente3%
  • Ougelebo1%
  • Satin Naturel1%
  • Open — no brand owns it (9 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€11K4%€23K6%€34K8%€45K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 67 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 20.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch41%

“Kneipe Aroma”

Qualität insgesamt10%

“Super Produkt”

Geschenk Zweck9%

“Schöne Gift Set”

Komfort insgesamt6%

“Super entspannend”

Preis-Leistungs-Verhältnis6%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt4%

“alles super, wie gewohnt”

Benutzerfreundlichkeit2%

“Anwendung ist easy”

Weiches Gefühl2%

“Sanftes Cremebad”

Effizienz1%

“funktionieren super.”

Schaum1%

“Tolles Pflegeschaumbad”

What buyers complain about

Geruch25%

“Stinkt erbärmlich”

Funktionalität insgesamt8%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis7%

“Teuer”

Qualität insgesamt3%

“Müll”

Haltbarkeit3%

“Haltbarkeit fraglich, Ersatzteile teuer”

Allergien3%

“Haut brennt”

Gesamtgröße3%

“Mit 75ml sind es kleinere Tuben”

Haftung/Klebrigkeit3%

“Man sollte aber gleich noch pads dazu nehmen diese halten bei täglicher nutzung nicht so lange und lassen an klebestärke nach”

beworben Vs Tatsächliches Produkt2%

“Das ist irreführend”

Stärke2%

“Nicht so stark wie man denkt”

Top return reasons

Funktionalität insgesamt22%
Gesamtgröße16%
Defekt Material/Teile9%
Auslaufsicher4%
Benutzerfreundlichkeit4%
Geruch4%
Kompatibilität – insgesamt4%
Produktzustand4%
Gelenkschmerzen3%
Haftung/Klebrigkeit3%