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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 8Conversion 31Competition 2Returns 97Price range 32Avg price 78Brand share 0Review moat 45Quality gap 95

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€90.46

avg listing price — sweet spot $15–$100

Review moat

Okay2,044.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€235K

€235K/yr · 106K searches

Price range

Okay€8.59–€275.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.2%

90-day search growth — must beat 0% to launch

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

85

Top-5 brand share

100%

Open market

0%

  • Maison Francis Kurkdjian53%
  • Fragrance World36%
  • El-Musc6%
  • Lattafa3%
  • Asdaaf2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€23K20%€47K30%€70K40%€94K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.2% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch85%

“Elegantes und langanhaltendes Parfüm”

Preis-Leistungs-Verhältnis4%

“Preis Leistung stimmt”

Haltbarkeit3%

“Hält auch lange”

Geschenk Zweck2%

“die flasche ist auch sehr schön ein tolles Geschenk”

What buyers complain about

Geruch63%

“Duft verfliegt schnell”

Haltbarkeit7%

“Hält nur 5min”

Stärke7%

“Fragance ist sehr schwach”

Preis-Leistungs-Verhältnis7%

“Nicht das Geld wert”

Auslaufsicher3%

“Der Flacon war oben leider etwas undicht”

Top return reasons

Geruch66%
Auslaufsicher7%
Haftung/Klebrigkeit4%
Produktzustand4%
Feucht/Trocken4%
Qualität insgesamt4%
Gesamtgröße2%
Kompatibilität – insgesamt2%
Komfort insgesamt2%
beworben Vs Tatsächliches Produkt2%