armani damen
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible€41.40avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Market size
Good€448K€448K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,173.03avg incumbent reviews — the moat a new listing must climb
Price range
Okay€6.36–€218.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
248
Top-5 brand share
88%
Open market
11%
- Emporio Armani50%
- Armani Exchange22%
- Armani Beauty13%
- SwissWell1%
- Tommy Hilfiger1%
- ZITY1%
- Open — no brand owns it (19 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 148 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emporio Armani Mans Core Logoband 2-Pack Crewneck T-Shirt Schwarz L Regular schwarz/schwarz L
Emporio Armani€34.894.4★151 rev
Emporio Armani Mans Core Logoband 2-Pack Crewneck T-Shirt Schwarz XL Regular schwarz/schwarz XL
Emporio Armani€35.225.0★12 rev
GIORGIO ARMANI Emporio Armani She Eau de Parfum 100 ml
Emporio Armani€43.334.5★408 rev
Armani Exchange T-Shirts-kurze Ärmel Herren
Armani Exchange€37.774.4★8 rev
Armani Exchange Mens Icon Project Embroidered Logo Polo Shirt Blue M Dunkles Marineblau M
Armani Exchange€39.534.1★17 rev
Newest
by launch date
EA7 Emporio Armani Herren-T-Shirt Core Identity aus Baumwolljersey 7M001412AF22264 8033920065868 - XXL Schwarz MC005 L
EA7€48.861 rev
Emporio Armani Power Of You Spray Fragrances Women Eau de Parfum 5ml
Emporio Armani€18.325 rev
Armani Exchange T-Shirts-kurze Ärmel Herren
Armani Exchange€37.778 rev
Armani Exchange Herren Casual tiefes Marineblau Medium
Armani Exchange€72.6112 rev
Armani Exchange A|X Womens Liz Essential all-over embossed logo Crossbody Black
Armani Exchange€69.024 rev
Trending
90-day click momentum
Herren Bold Logo Crew Neck T-Shirt Weiß XL
Emporio Armani€19.305.0★
Armani Exchange Herren Casual tiefes Marineblau Medium
Armani Exchange€72.613.7★
Emporio Armani Herren Bold Monogram 3-Pack Trunk Badehose Armani Blau/Armani Blau Large (3er Pack)
Emporio Armani€38.144.4★
Armani Exchange Mens Essential All Over Logo Hooded Sweatshirt Black/Black Allover M
Armani Exchange€97.464.2★
RONOMO Herren T-Shirt mit Print Batik & Graffiti-TY White M
RONOMO€20.554.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Original Duft”
“Top Qualität”
“Passt”
“Bequem”
“Preisleistung super”
“Wie bestellt”
“Hält fast den ganzenTag und an den Klamotten noch länger”
“Super Material”
“Super leichte Shirts”
“man schwitzt nicht”
What buyers complain about
“Duft hält nicht so lange”
“Absolut keine Passform”
“Qualität war sehr dünn”
“Nicht wie abgebildet”
“Material sehr dünn”
“hält aber nicht, was es verspricht.”
“was bei dem Preis einfach nicht passt”
“Gebrauchte T-Shirts in einer nicht versiegelten Schachtel”
“Außerdem fühlt sich das Material – egal ob Leder oder Edelstahlanteil – nicht so hochwertig an, wie man es bei dieser Marke erwarten würde”
“Nach kurzer tragezeit sind Löcher drin”