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57

nähgarn

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 19Conversion 56Competition 81Returns 97Price range 71Avg price 68Brand share 67Review moat 31Quality gap 30

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Price range

Good€2.00–€47.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.16

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Good€371K

€371K/yr · 559K searches

Review moat

Okay3,385.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

97

Top-5 brand share

65%

Open market

30%

  • Gütermann36%
  • Die Stofftante8%
  • JUNING7%
  • alzetta7%
  • Musubi6%
  • Nähmit5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€11K6%€22K9%€33K12%€45K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 54 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Indeed Gütermann quality”

Farbe18%

“Buntes Garnsortiment”

Nähen/Finish/Polieren18%

“Beste Nähseide”

Preis-Leistungs-Verhältnis11%

“E. S. Super Ware, super Preis”

beworben Vs Tatsächliches Produkt7%

“Produkt entspricht der Beschreibung”

Benutzerfreundlichkeit4%

“brauchbar”

Gesamtgröße3%

“Passt”

Portabilität2%

“Ideal für Reisen”

Haltbarkeit2%

“Hält”

Materialqualität1%

“Sehr gutes Material”

What buyers complain about

Qualität insgesamt30%

“Flop”

Nähen/Finish/Polieren8%

“Nähfaden halt”

Funktionalität insgesamt5%

“funktioniert nicht mal”

Dicke5%

“Dünn”

Preis-Leistungs-Verhältnis5%

“Die Produkte sind nicht günstig”

Farbe4%

“Rot fehlt”

Haltbarkeit4%

“Faden reißt häufig”

Gesamtgröße4%

“Die kleinen Spulen sind etwas Fünfer als die normalen Nähmaschinenspulen”

Stärke4%

“der Ständer ist allerdings sehr wackelig”

Materialqualität3%

“Billiges Material”

Top return reasons

Qualität insgesamt27%
Gesamtgröße18%
Farbe15%
Anzeigefarben5%
Nähen/Finish/Polieren4%
Defekt Material/Teile4%
Dünn4%
Funktionalität insgesamt3%
Materialqualität3%
Kompatibilität – insgesamt3%