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makramee garn

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Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 48Growth 22Conversion 32Competition 48Returns 95Price range 54Avg price 49Brand share 52Review moat 76Quality gap 21

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Review moat

Great470.21

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.36–€25.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Okay€11.83

avg listing price — sweet spot $15–$100

Market size

Okay€260K

€260K/yr · 859K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

23

Top-5 brand share

74%

Open market

22%

  • OurTop26%
  • goldmariechen17%
  • DOBIGER14%
  • PUWOWYE9%
  • DXRPO8%
  • BUCOMTU5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€13K10%€26K15%€39K20%€52K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super produkt”

Farbe21%

“Wirklich schöne Farben - genau wie auf den Bildern”

Preis-Leistungs-Verhältnis10%

“Preis super”

Materialqualität8%

“Material wie erwartet”

beworben Vs Tatsächliches Produkt6%

“Produkt wie beschrieben”

Polster-/Stoffqualität5%

“Sehr schönes Garn für Macramee”

Effizienz3%

“Das lässt sich gut verarbeiten”

Benutzerfreundlichkeit3%

“Für Anfänger geeignet”

Verzierungs/Stickereiqualität3%

“Tolle Dekoration”

Komfort insgesamt2%

“Angenehm in der Hand und schöne Farben”

What buyers complain about

Farbe21%

“Starke farbaweichung”

Haftung/Klebrigkeit12%

“rutscht nicht gut über die Häkelnadel”

Preis-Leistungs-Verhältnis11%

“Etwas teuer für den Inhalt”

Qualität insgesamt7%

“Allerdings ist die Qualität nicht so überzeugend, es ribbelt sich schnell auf, sodass es nicht mehr so gut aussieht”

Top return reasons

Dünn21%
Farbe20%
Gesamtgröße15%
Dicke8%
Qualität insgesamt7%
Materialqualität6%
Anzeigefarben6%
Funktionalität insgesamt3%
beworben Vs Tatsächliches Produkt2%
Geruch2%