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64

leinwand

Worth a look

Shows a sweet-spot price point ($22.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 22Conversion 40Competition 77Returns 93Price range 82Avg price 94Brand share 69Review moat 57Quality gap 55

Avg price

Great€22.72

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Price range

Great€3.46–€105.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.2M

€1.2M/yr · 1.6M searches

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good1,209.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

42

Top-5 brand share

63%

Open market

31%

  • Koncci28%
  • Zenacolor16%
  • MOKANI7%
  • Kigniote6%
  • LUMASOUL6%
  • VEVOR6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€35K6%€70K9%€105K12%€140K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Super Produkt”

Preis-Leistungs-Verhältnis13%

“Preisleistung super”

beworben Vs Tatsächliches Produkt8%

“Erfüllt den Zweck”

Gesamtgröße8%

“Hat super gepasst”

Materialqualität4%

“Hochwertiges Material”

Bild/Bildklarheit3%

“Super schöne Bilder”

Stärke2%

“Solide:)”

Druckqualität2%

“Diese Leinwand ist perfekt für Fotodruck Ich habe ein Foto machen lassen”

Geschenk Zweck2%

“Geschenk”

Lackqualität2%

“Ideal für die Kids zum Malen”

What buyers complain about

Qualität insgesamt18%

“Für diese Qualität sind sie definitiv zu teuer”

Dicke14%

“Sie sind dünn”

beworben Vs Tatsächliches Produkt6%

“Foto passt nicht”

Rahmenqualität5%

“Holzrahmen auf der Ecke defekt”

Lackqualität4%

“Für Malerei mit viel Wasser ungeeignet”

Produktzustand4%

“Also neu verkauft, gebraucht bekommen”

Preis-Leistungs-Verhältnis3%

“Zu teuer für zu wenig Leistung”

Montage/Installation3%

“Montagematerial (Dübel/Schrauben sind nicht dabei).”

Bild/Bildklarheit3%

“Sehr schlechtes Bild”

Holzqualität3%

“Das Holz splittert”

Top return reasons

Gesamtgröße41%
Qualität insgesamt11%
Dünn6%
Funktionalität insgesamt6%
Materialqualität5%
Defekt Material/Teile4%
Montage/Installation3%
Kompatibilität – insgesamt2%
beworben Vs Tatsächliches Produkt2%
Rahmenqualität2%