Skip to content
47

diamond painting koffer

Skip it

Soft demand (-37.6% this quarter) — this niche doesn't clear our bar today.

Market size 56Growth 6Conversion 30Competition 74Returns 95Price range 46Avg price 61Brand share 46Review moat 23Quality gap 30

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€13.30

avg listing price — sweet spot $15–$100

Market size

Good€424K

€424K/yr · 1.3M searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay€3.33–€24.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,467.98

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-37.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

27

Top-5 brand share

78%

Open market

20%

  • ARTDOT66%
  • DONQL4%
  • PALUDO3%
  • exatta3%
  • Kiperline2%
  • Picmondoo2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€17K8%€34K12%€51K16%€68K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -37.6% search growth over the last 90 days.
40K30KSpike '25Prime Day '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Benutzerfreundlichkeit13%

“Gute Handhabung”

Preis-Leistungs-Verhältnis9%

“Super Preis-Leistung”

beworben Vs Tatsächliches Produkt8%

“Produkt entspricht der Beschreibung”

Speicherkapazität7%

“Mega super platzsparend”

Lackqualität5%

“Bester Akku e-painter”

Gesamtgröße4%

“Passt”

Griff4%

“Liegt super in der Hand”

Design insgesamt3%

“Schönes Design”

Aufladen3%

“schnell aufzuladen,”

What buyers complain about

Qualität insgesamt10%

“Qualität leider ungenügend”

Feder-/Spitzenqualität9%

“Toller Pen, allerdings nutzt sich die Spitze recht schnell ab, funktioniert aber noch”

Gesamtgröße9%

“Stecker passt nicht”

Haltbarkeit5%

“Defekt nach 4 Monaten”

Stärke4%

“Recht wackelig”

Materialqualität4%

“Schlechtes Material”

Haftung/Klebrigkeit4%

“Aber ganz ehrlich – das gleiche Problem hat man mit dem normalen Wachs-Stift auch, wenn die Klebekraft nachlässt”

Funktionalität insgesamt3%

“Funktionierte nicht”

Benutzerfreundlichkeit3%

“Schwer zu öffnen”

Dicke3%

“Folien sehr dünn”

Top return reasons

Gesamtgröße21%
Funktionalität insgesamt13%
Defekt Material/Teile12%
Haltbarkeit4%
Aufladen4%
Qualität insgesamt3%
Helligkeit/Glanz/Glühen3%
beworben Vs Tatsächliches Produkt3%
Benutzerfreundlichkeit3%
Saugen2%