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56

wilderness hundefutter

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 19Conversion 63Competition 60Returns 100Price range 93Avg price 95Brand share 0Review moat 70Quality gap 30

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€45.79

avg listing price — sweet spot $15–$100

Price range

Great€12.93–€83.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.2M

€1.2M/yr · 467K searches

Review moat

Good707.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Open market

0%

  • Wolfsblut89%
  • Dehner9%
  • The Hunger of the Wolf2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€47K8%€95K12%€142K16%€189K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 31 weeks — -12.8% search growth over the last 90 days.
10K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Qualität echt super”

Haustierfreundlich20%

“Top unser Hund ist sehr zufrieden und satt”

Geschmack insgesamt19%

“Schmeckt”

Feucht/Trocken6%

“Dieses Trockenfutter liebt”

Allergien5%

“Einfach gutes Allergikerfutter”

Preis-Leistungs-Verhältnis4%

“Geld wert”

Inhaltsstoffe – insgesamt4%

“Super Futter mit besten Zutaten”

Gesamtgröße2%

“Gute Kibble Größe und Qualität”

Geruch2%

“riechen neutral”

Geschmack2%

“Aroma- und Konservierungsstoffe.”

What buyers complain about

Preis-Leistungs-Verhältnis31%

“Der Preis liegt im oberen Segment”

Verdauungsstörungen29%

“Verursacht Durchfall”

Qualität insgesamt6%

“Schlechte Qualität”

Kontamination5%

“Schimmel im Trockenfutter”

Allergien5%

“Mein Hund hat Ausschläge bekommen”

Geruch2%

“voluminös und riecht sehr stark, noch dazu sämig/kaum aufzusammeln in Tüten, das kenne ich so nicht, bei zwei Hunden.”

Inhaltsstoffe – insgesamt2%

“Diese Sorte ist nicht zufriedenstellend”

Gesamtgröße2%

“Pellets sind zu groß”

Hartes Gefühl2%

“Kroketten leider sehr hart”