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59

kaninchenfutter

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 18Conversion 91Competition 65Returns 100Price range 56Avg price 64Brand share 52Review moat 70Quality gap 30

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good685.62

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€13.67

avg listing price — sweet spot $15–$100

Market size

Good€580K

€580K/yr · 389K searches

Price range

Good€1.62–€31.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

45

Top-5 brand share

74%

Open market

18%

  • Vitakraft29%
  • JR Farm14%
  • Dehner12%
  • deuka9%
  • UNCLE PET9%
  • grünhopper8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€23K8%€46K12%€70K16%€93K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
12K8KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Geschmack insgesamt21%

“Schmeckt offensichtlich”

Haustierfreundlich18%

“Meine Hasen lieben es”

Preis-Leistungs-Verhältnis10%

“Preis Leistung SUPER”

beworben Vs Tatsächliches Produkt5%

“Hält was es verspricht”

Geruch5%

“Geruch”

Frische4%

“Natürlich ist frisches Futter das beste”

Inhaltsstoffe – insgesamt2%

“Für mich eine solide Grundmischung für die tägliche Fütterung”

Einfaches Kauen/Schlucken2%

“Gutes knabber Snack”

Gesamtgröße1%

“Auch die große 25 kg Packung ist praktisch”

What buyers complain about

Qualität insgesamt18%

“Sehr schlechte Qualität”

Preis-Leistungs-Verhältnis17%

“Geldverschwendung”

Feucht/Trocken11%

“Ein packung war komplett nass”

beworben Vs Tatsächliches Produkt7%

“Naja, ganz so grün, wie auf dem Bild ist es leider nicht”

Geschmack insgesamt6%

“Schmeckt nicht”

Gesamtgröße6%

“Zu klein geschnitten”

Geruch4%

“der Duft ebenso”

Farbe4%

“war negativ überrascht von dem deutlichen Farbunterschied der beiden Pakete.”

Geschmack4%

“Too futter”

Materialqualität3%

“Enttäuschend besteht hauptsächlich aus Stroh”