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70

fliegendecke pferd

Worth a look

Shows demand growing +899.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 100Conversion 19Competition 89Returns 98Price range 95Avg price 95Brand share 38Review moat 95Quality gap 96

Growth

Incredible+899.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great109.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€37.13

avg listing price — sweet spot $15–$100

Price range

Incredible€19.79–€68.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€53K

€53K/yr · 93K searches

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

38

Top-5 brand share

82%

Open market

11%

  • RL2425%
  • Kerbl19%
  • Marengos16%
  • Gallopoff14%
  • HKM7%
  • Equinate7%
  • Open — no brand owns it (4 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€3K9%€5K12%€6K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +899.5% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 53.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße37%

“Decke passt gut”

Qualität insgesamt19%

“Qualität”

Preis-Leistungs-Verhältnis9%

“Preis Leistung ok”

Benutzerfreundlichkeit7%

“Lässt sich super anziehen”

Farbe7%

“Angenehme Farbe hab Sie noch nicht probiert”

Stärke6%

“Stoff bis jetzt robust”

Design insgesamt2%

“Design süß”

Wetterfest2%

“Diese Fliegendecke hat aber tatsächlich den letzten Sommer komplett gehalten”

Haltbarkeit2%

“Unzerstörbar”

What buyers complain about

Gesamtgröße32%

“Fällt klein aus”

Haltbarkeit30%

“Hält nicht lange (1Tag)”

Qualität insgesamt9%

“Schlechte Qualität”

Materialqualität8%

“Material Schrott”

Preis-Leistungs-Verhältnis5%

“Auf niedrigen Preis reingefallen”

Gewicht schwer3%

“Sie ist allerdings relativ schwer, wo ich an sehr warmen Tagen doch lieber zu Spray greife”

Top return reasons

Gesamtgröße88%
Materialqualität3%
Haltbarkeit3%
Qualität insgesamt2%
Gewicht schwer1%
Defekt Material/Teile1%
Nähen/Finish/Polieren1%
Atmungsaktivität1%
beworben Vs Tatsächliches Produkt1%
Benutzerfreundlichkeit1%