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64

sonnenblumenkerne

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 8Conversion 93Competition 56Returns 100Price range 70Avg price 87Brand share 62Review moat 49Quality gap 42

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible€2.2M

€2.2M/yr · 959K searches

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great€19.96

avg listing price — sweet spot $15–$100

Price range

Good€1.84–€46.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,610.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-33.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

23

Top-5 brand share

68%

Open market

27%

  • Dehner26%
  • Alnatura16%
  • Meray11%
  • Lyra Pet8%
  • Bird`s Garden7%
  • vogelfood wir sind gut zu Vögeln6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€109K10%€218K15%€328K20%€437K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt44%

“Super Produkt”

Geschmack insgesamt13%

“Schmeckt”

Preis-Leistungs-Verhältnis12%

“Super Preis-Leistung”

Haustierfreundlich9%

“Perfekt für Wildvögel ♥️ Meine Schatzis lieben 🥰 das Futter♥️”

beworben Vs Tatsächliches Produkt3%

“Hält was es verspricht”

Gesamtgröße3%

“Passt”

Salzgehalt2%

“Lecker und salzig”

Spaß/Unterhaltungserlebnis1%

“Und es macht Spaß zuzusehen, was da alles angeflogen kommt um sich was abzuholen”

Inhaltsstoffe – insgesamt1%

“Gutes Zusatzfutter”

Frische1%

“Es war sehr frisch und lecker”

What buyers complain about

Qualität insgesamt32%

“KEINE erstklassige Qualität”

Preis-Leistungs-Verhältnis13%

“teuer”

Kontamination6%

“Die Kerne sind sehr verunreinigt”

Gesamtgröße6%

“Kleine Kerne”

Einfache Reinigung6%

“Schmutziges Zeug”

Inhaltsstoffe – insgesamt5%

“Viel zuviel Nebenprodukte wie Halme ect. in der Packung”

Salzgehalt3%

“Salzig”

beworben Vs Tatsächliches Produkt3%

“Irreführende Mengenangabe”

Feucht/Trocken3%

“Recht wenige Mehlwürmer getrocknet”

Abgestanden/verfault/verwöhnt2%

“Voll blöd”