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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 13Conversion 14Competition 12Returns 100Price range 61Avg price 87Brand share 5Review moat 88Quality gap 20

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great242.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€68.06

avg listing price — sweet spot $15–$100

Price range

Good€35.00–€140.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€57K

€57K/yr · 74K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

3

Top-5 brand share

98%

Open market

0%

  • Gazcamp33%
  • Bluecraft23%
  • TassormAABBCC21%
  • Propangas19%
  • Volthor3%
  • Alugas2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€11K30%€17K40%€23K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis60%

“Super Preis”

Qualität insgesamt10%

“Guter Artikel”

Benutzerfreundlichkeit10%

“Schnell und problemlos”

Produktzustand10%

“Es handelt sich um eine fabrikneue Flasche”

beworben Vs Tatsächliches Produkt10%

“Alles wie beschrieben”

Top return reasons

Gesamtgröße64%
Defekt Material/Teile8%
Funktionalität insgesamt8%
Preis-Leistungs-Verhältnis4%
Kompatibilität – insgesamt4%
Abdeckung Qualität4%
Fall/Aufprallschutz4%
Qualität insgesamt4%