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thermo laufhose damen

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 55Returns 5Price range 69Avg price 95Brand share 59Review moat 54Quality gap 57

Avg price

Incredible€23.08

avg listing price — sweet spot $15–$100

Price range

Good€7.42–€31.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,357.41

avg incumbent reviews — the moat a new listing must climb

Returns

Bad10.9%

return rate — above 6% kills the launch gate

Market size

Bad€0

€0/yr · 70K searches

Growth

Bad-94.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

12

Sellers

53

Top-5 brand share

70%

Open market

24%

  • baleaf37%
  • Odlo11%
  • WILLIT8%
  • Airtracks7%
  • Under Armour7%
  • Libin6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€020%€030%€040%€0101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -94.9% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26DecJanFebMarAprSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 248.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt33%

“Mega toller Sitz”

Wärme14%

“Warm”

Gesamtgröße13%

“Passt”

Qualität insgesamt9%

“Ware top, Qualität top, Funktionalität top, vielen Dank”

Weiches Gefühl6%

“Super Hose, sehr weich und blickdicht”

Futterqualität4%

“Innen leicht gefüttert”

Schrumpfungswiderstand3%

“Hält sich nach dem Waschen und beult nicht aus”

Transparenz3%

“Super blickdichte Leggings”

Wasserbeständigkeit2%

“war wasserdicht”

Wetterfest2%

“Aber für Temperaturen 5/10 Grad ist sie super”

What buyers complain about

Gesamtgröße23%

“fallen relativ groß aus.”

Knötchenbildung/Fusselbildung10%

“Starkes Pilling”

Nähen/Finish/Polieren10%

“Komplett kaputt und würde schon genäht von jemanden”

Dünn10%

“zu dünn”

Produktzustand5%

“Keine Neuware”

Funktionalität insgesamt5%

“Geht gar nicht”

Dicke3%

“dafür ist die Hose nicht dick genug.”

Qualität insgesamt3%

“Leider war bei einer nicht schön verarbeitet,”

Top return reasons

Gesamtgröße27%
Dünn16%
Materialqualität12%
Länge6%
Taillenpassform6%
Wärme5%
Qualität insgesamt3%
Geruch3%
Farbe3%
Oberschenkel fit3%