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61

sport bh

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 53Conversion 7Competition 96Returns 13Price range 71Avg price 82Brand share 91Review moat 25Quality gap 76

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Great€17.92

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€805K

€805K/yr · 8.5M searches

Price range

Good€8.92–€29.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,101.5

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.0%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

121

Top-5 brand share

44%

Open market

52%

  • Jiuday23%
  • HORISUN6%
  • HBselect5%
  • DEANGELMON5%
  • SHARICCA5%
  • HANERDUN4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€16K4%€32K6%€48K8%€64K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 144 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.5% search growth over the last 90 days.
350K250KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße30%

“Passt”

Komfort insgesamt28%

“Hoher Comfort”

Qualität insgesamt8%

“Super Produkt”

Weiches Gefühl4%

“Super soft BH”

Materialqualität3%

“Festes Material”

Brustpassform3%

“Eine Körbchengröße mehr größer oist optimal”

Farbe3%

“So eine süße Farbe 🥰🥰 liebe es”

Preis-Leistungs-Verhältnis2%

“3 Stück für 18 Euro ist ein unschlagbarer Preis”

Übung/Sporteignung2%

“Super Sport BH”

beworben Vs Tatsächliches Produkt2%

“Produkt wie beschrieben”

What buyers complain about

Gesamtgröße30%

“Fällt kleiner aus”

Qualität insgesamt5%

“Die Qualität ist o. k. Leider haut die Passform überhaupt nicht hin”

Brustpassform4%

“Fällt klein aus”

Farbe4%

“Die Farbe schwarz könnte intensiver sein”

Haltbarkeit4%

“Kein halt”

Riemen/Saitenqualität3%

“Okay die Träger könnten ein bisschen breiter sein”

Form/Stil3%

“Die Körbchen sind viel zu spitz eine unnatürliche Form, Passform unmöglich”

beworben Vs Tatsächliches Produkt2%

“Positiv: keine Werbelogos sichtbar”

Komfort insgesamt2%

“unangenehmer Schnitt”

Kissen2%

“Erwas mehr Polsterung an den Seiten wäre schöner”

Top return reasons

Gesamtgröße62%
Brustpassform9%
Breite8%
Farbe3%
Materialqualität2%
Komfort insgesamt2%
beworben Vs Tatsächliches Produkt1%
Qualität insgesamt1%
Form/Stil1%
Funktionalität insgesamt1%