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Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 0Conversion 3Competition 97Returns 0Price range 37Avg price 93Brand share 54Review moat 45Quality gap 55

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Great€49.25

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,005.19

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€9.23–€238.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€72K

€72K/yr · 582K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-63.0%

90-day search growth — must beat 0% to launch

Returns

Bad13.6%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

220

Top-5 brand share

72%

Open market

24%

  • Columbia38%
  • RevolutionRace14%
  • Patagonia10%
  • 33,000ft6%
  • VAUDE5%
  • Kapten & Son3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€7162%€1K3%€2K4%€3K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 233 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.0% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße22%

“Passt”

Wärme16%

“warm”

Qualität insgesamt11%

“Super Produkt”

Komfort insgesamt8%

“sehr bequem, warm, wasserdicht”

Materialqualität4%

“Material ist sehr angenehm”

Farbe4%

“Coole Farben,angenehme Qualität passt prima”

Gewicht leicht4%

“Tolle leichte Regenjacke”

Preis-Leistungs-Verhältnis3%

“Super Deal”

beworben Vs Tatsächliches Produkt3%

“Artikel wie beschrieben, zufrieden”

Weiches Gefühl2%

“Schön weich und warm, angenehm auf der Haut,”

What buyers complain about

Gesamtgröße21%

“sie saß oversized.”

Farbe11%

“Das beige ist grünlich”

Qualität insgesamt6%

“Keine gute Qualität”

Dicke5%

“Material ziemlich dünn”

Oberschenkel fit2%

“Waden viel zu eng”

Haltbarkeit2%

“Enttäuschende Haltbarkeit”

Dünn2%

“Material eher dünn”

Taschen/Abteilungen2%

“Die Taschen gehen sehr schwer auf”

Länge2%

“Zwei Mützen bestellt, unterschiedliche Längen”

Preis-Leistungs-Verhältnis2%

“Kein Kauf wert”

Top return reasons

Gesamtgröße51%
Farbe12%
Materialqualität6%
Dünn4%
Länge3%
Qualität insgesamt3%
Reißverschlussqualität3%
Breite2%
Ärmelpassform1%
Oberschenkel fit1%