Skip to content
46

schuhe mädchen

Skip it

High returns (11.1%) — this niche doesn't clear our bar today.

Market size 40Growth 15Conversion 6Competition 97Returns 4Price range 89Avg price 95Brand share 63Review moat 46Quality gap 47

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Incredible€24.17

avg listing price — sweet spot $15–$100

Price range

Great€12.15–€49.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,855.53

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€203K

€203K/yr · 1.8M searches

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.1%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

248

Top-5 brand share

67%

Open market

30%

  • Skechers32%
  • Lico17%
  • adidas9%
  • KKTOTO6%
  • PUMA3%
  • DREAM PAIRS3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2K2%€4K3%€6K4%€8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 245 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 5.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Super Passform”

Komfort insgesamt20%

“Scheinbar bequem”

Qualität insgesamt9%

“Gewohnt super Qualität”

Preis-Leistungs-Verhältnis9%

“Super Preis”

Gewicht leicht8%

“Luftig Leicht,”

Außensohlenqualität3%

“rutschhemmende Sohle sicheren Grip auf Hallenböden und im Alltag – ideal für Sport und Freizeit gleichermaßen.”

Übung/Sporteignung3%

“Ideal für den Sport”

Farbe2%

“Wunderschöne Farben”

beworben Vs Tatsächliches Produkt2%

“Schuhe wie abgebildet”

Design insgesamt2%

“Das Design und die Materialqualität des Schuhs sind wirklich sehr gelungen, er lässt sich toll zu jedem Outfit kombinieren”

What buyers complain about

Gesamtgröße23%

“Fällt größer aus”

Haltbarkeit16%

“Sind nach 4x tragen schon kaputt”

Qualität insgesamt12%

“Qualität 🚮 Müll”

Produktzustand6%

“Nachkaufprodukt”

Stärke4%

“Taugt nicht”

Breite4%

“Sohle recht breit”

Füße fit2%

“Leider zu eng am Schaft”

Nähen/Finish/Polieren2%

“Ziernähte lösen sich”

Farbe2%

“Die Farben sind etwas verblasst”

Komfort insgesamt2%

“Unbequem”

Top return reasons

Gesamtgröße53%
Füße fit15%
Breite9%
Farbe4%
Komfort insgesamt3%
Länge2%
Qualität insgesamt2%
Materialqualität2%
Geruch1%
beworben Vs Tatsächliches Produkt1%