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schmuddelwedda damen

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High returns (18.8%) — this niche doesn't clear our bar today.

Market size 5Growth 19Conversion 3Competition 91Returns 0Price range 67Avg price 83Brand share 56Review moat 74Quality gap 75

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great€77.18

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good530.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good€30.71–€133.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Market size

Bad€21K

€21K/yr · 136K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad18.8%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

28

Top-5 brand share

71%

Open market

23%

  • Regenliebe24%
  • Schmuddelwedda17%
  • 33,000ft14%
  • ATLASLAVA9%
  • EnduaReve7%
  • Navahoo5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€4214%€8426%€1K8%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 84 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Gutes Produkt”

Gesamtgröße12%

“perfekte Passform bei einer Größe von 1,80cm”

Komfort insgesamt11%

“Sehr bequeme Jacke, die auch keine raschelnden Geräusche macht wenn man geht”

Farbe11%

“sehr schöne Farbe”

Weiches Gefühl9%

“Innenleben kuschelig”

Taschen/Abteilungen7%

“Die Jackentaschen sind auch schön groß für Handy, Portmonee und Schlüssel sind genug Platz”

Wasserbeständigkeit6%

“Sie ist wasserdicht ( Wasser perlt komplett ab)”

Wetterfest5%

“Es ist gut Wind- und Regen sicher ist”

beworben Vs Tatsächliches Produkt5%

“Die Jacke entspricht wie auf den angegebenen Bildern”

Wärme3%

“Ich freue mich schon auf die kalten Tage”

What buyers complain about

Dicke29%

“Dünne Regenjacke”

Qualität insgesamt13%

“Nur 'woanders' günstiger gesehen.”

Materialqualität13%

“Größe, Material alles i. O. Nur 'woanders' günstiger gesehen”

Top return reasons

Gesamtgröße49%
Breite9%
Ärmelpassform6%
Farbe5%
Länge4%
Dünn4%
Reißverschlussqualität3%
Materialqualität2%
Geruch2%
Qualität insgesamt2%