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62

regenjacke kinder

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 83Conversion 20Competition 97Returns 3Price range 78Avg price 95Brand share 79Review moat 70Quality gap 43

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible€24.23

avg listing price — sweet spot $15–$100

Growth

Great+80.5%

90-day search growth — must beat 0% to launch

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great€6.26–€48.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good711.61

avg incumbent reviews — the moat a new listing must climb

Market size

Good€458K

€458K/yr · 1.2M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

168

Top-5 brand share

56%

Open market

37%

  • Mikk-line17%
  • BuyiRen14%
  • Regatta10%
  • CMP9%
  • ALXHUTE7%
  • Playshoes6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€5K2%€9K3%€14K4%€18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 223 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.5% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 24.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“Passt”

Qualität insgesamt19%

“Super Qualität”

Gewicht leicht6%

“Leichte Übergangsjacke”

Wasserbeständigkeit4%

“Wasserabweisend und passend”

Preis-Leistungs-Verhältnis4%

“Top Preis/Leistungsvergältnis”

Farbe4%

“Mega Farbverlauf, super Qualität”

Komfort insgesamt3%

“Super angenehm”

Wärme3%

“hält dennoch ausreichend warm.”

beworben Vs Tatsächliches Produkt3%

“Tut was sie soll”

Weiches Gefühl3%

“Softshell Jacke”

What buyers complain about

Gesamtgröße30%

“Fällt allerdings kleiner aus”

Qualität insgesamt9%

“Qualität ungenügend”

Dicke6%

“Dünner als erwartet”

Dünn5%

“Diese ist recht dünn”

Produktzustand2%

“Der Artikel kam leider gebraucht an”

Armpassform2%

“Arme zu kurz”

Lücke/Loch2%

“-Mehrere Löcher”

Wetterfest2%

“Die Jacke hat mit einer "Allwetterjacke" nichts zu tun,”

Reißverschlussqualität2%

“der Reißverschluss defekt.”

Wasserbeständigkeit2%

“Tolle Jacke - allerdings überhaupt nicht wasserdicht”

Top return reasons

Gesamtgröße59%
Dünn8%
Materialqualität8%
Ärmelpassform3%
Farbe3%
Qualität insgesamt3%
Länge2%
Breite2%
Reißverschlussqualität1%
beworben Vs Tatsächliches Produkt1%