nike schuhe kinder
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible€24.53avg listing price — sweet spot $15–$100
Price range
Great€9.73–€61.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€232K€232K/yr · 2.3M searches
Review moat
Okay2,173.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Returns
Bad9.5%return rate — above 6% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
227
Top-5 brand share
82%
Open market
16%
- adidas52%
- PUMA13%
- Skechers10%
- hummel4%
- Lico4%
- STQ KIDS2%
- Open — no brand owns it (23 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 279 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 34 EU
adidas€19.904.7★627 rev
adidas Unisex Kinder Grand Court 3.0 Children Shoes FTWR White/Iridescent/FTWR White 34 EU
adidas€23.644.7★234 rev
adidas Unisex Kinder VL Court 3.0 Shoes Cloud White/Core Black/Grey One 37 1/3 EU
adidas€25.994.6★5,654 rev
PUMA Anzarun Lite Ac+ Ps Unisex Kinder Sneaker Puma Black Puma White 33 EU
PUMA€22.554.5★2,557 rev
STQ KIDS Barfussschuhe Kinder Breite Leicht Turnschuhe Jungen Barfußschuhe Kleinkind Sneaker Kinderschuhe Sportschuhe Draußen Schuhe Navy 23 EU/T7 Weit
STQ KIDS€21.344.4★418 rev
Newest
by launch date
adidas Unisex Kinder Runfalcon 6 Children Shoes Light Brown/FTWR White/Dark Brown 32 EU
adidas€38.190 rev
adidas Unisex Baby Runfalcon 6 Infant Shoes Light Brown/FTWR White/Dark Brown 25 1/2 EU
adidas€34.901 rev
adidas Unisex Baby Runfalcon 6 Infant Shoes Light Brown/FTWR White/Dark Brown 26 1/2 EU
adidas€33.660 rev
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 24 EU
Amazon Essentials€21.2976 rev
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Blassblau 28 EU
Amazon Essentials€15.4276 rev
Trending
90-day click momentum
Skechers Jungen Glide-Step Lights Turnschuhe Black Synthetic / Textile / Red Trim 37 EU
Skechers€23.945.0★
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Blassblau 28 EU
Amazon Essentials€15.424.7★
Puma Unisex Kinder Caven 2.0 Block JrSneaker Desert Dust Persian Blue Aqua Green 5 UK
PUMA€24.344.6★
JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Grau Schwarz gr 35
JMFCHI€33.644.5★
adidas Unisex Kinder Runfalcon 6 Children Shoes Light Brown/FTWR White/Dark Brown 32 EU
adidas€38.190.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Passt Super”
“Bequem alltagstaugliche schöne sneaker”
“Gewohnt super Qualität”
“Guter Preis”
“Federleichte Lieblingsschuhe”
“Wie auf dem foto”
“Das dunkle Braun wirkt sehr elegant”
“Robust, langlebig und perfekt für Kinder”
“ideal für den sportunterricht geeignet”
“Genug Platz für alle Zehen”
What buyers complain about
“fallen etwas kleiner aus.”
“Qualität ungenügend”
“Halten nicht lange”
“Sohle recht breit”
“Schwer anzuziehen”
“Nachkaufprodukt”
“das Material wirkt billig.”
“Nicht robust”
“Farbe auch schon ab”
“ziemlich starr/hart”