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konfetti im herzen

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Soft demand (-96.8% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 9Competition 80Returns 22Price range 47Avg price 52Brand share 64Review moat 99Quality gap 84

Review moat

Incredible27.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good€12.24

avg listing price — sweet spot $15–$100

Price range

Okay€4.12–€24.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.8%

return rate — above 6% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€13K

€13K/yr · 152K searches

Growth

Bad-96.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

22

Top-5 brand share

66%

Open market

29%

  • Generic21%
  • MoonWorks16%
  • Shirtracer13%
  • Unibly10%
  • Karneval Fasching Konfetti Geschenk6%
  • Generisch4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3926%€7839%€1K12%€2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 59 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -96.8% search growth over the last 90 days.
23K18KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 136.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt”

Qualität insgesamt22%

“Ware super”

Preis-Leistungs-Verhältnis16%

“Cooles kustig Preiswertes Shirt”

Materialqualität7%

“Schönes Material,”

Druckqualität7%

“Stilvolles Damen T-Shirt aus Baumwolle mit süßem Herzen-Print”

Komfort insgesamt5%

“Angenehmes Shirt”

Waschechtheit4%

“auch nach mehreren Wäschen formstabil geblieben, ohne auszuleiern oder an Farbe zu verlieren.”

Farbe2%

“schöne Farbe (creme), angenehmer Stoff, guter Sitz & Schnitt”

Weiches Gefühl2%

“weicher angenehmer Stoff”

Form/Stil1%

“schick”

What buyers complain about

Gesamtgröße38%

“Fällt klein aus”

Qualität insgesamt16%

“schlchte Qualität”

Druckqualität14%

“der Print reißt teilweise schon.”

Farbe6%

“Die Farben sind viel weniger "bunt"”

beworben Vs Tatsächliches Produkt6%

“nicht wie abgebildet”

Top return reasons

Gesamtgröße57%
Farbe8%
Druckqualität6%
Breite6%
Materialqualität6%
Qualität insgesamt4%
Transparenz3%
Länge2%
Taillenpassform2%
beworben Vs Tatsächliches Produkt2%