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kaschmir

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 78Returns 34Price range 89Avg price 92Brand share 49Review moat 75Quality gap 58

Avg price

Great€52.72

avg listing price — sweet spot $15–$100

Price range

Great€12.83–€104.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good514.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Returns

Okay5.0%

return rate — above 6% kills the launch gate

Market size

Bad€0

€0/yr · 55K searches

Growth

Bad-75.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

18

Top-5 brand share

76%

Open market

19%

  • Bovari22%
  • Style & Republic18%
  • Dalle Piane Cashmere18%
  • Prettystern12%
  • CLELLA6%
  • POINROLL6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€08%€012%€016%€0101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -75.1% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 38.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Qualität ist auch gut”

Weiches Gefühl17%

“warm, weich, keinerlei Pillen, verzieht sich nicht.”

Farbe15%

“warm, mit einem schönen Farbverlauf.”

Wärme11%

“Flauschig und warm”

Komfort insgesamt9%

“bequem”

Preis-Leistungs-Verhältnis8%

“Preis/Leistung okay”

Gesamtgröße7%

“Passt”

Dicke3%

“Etwas dicker, warm, weich, keinerlei Pillen, verzieht sich nicht”

Materialqualität3%

“Material hervorragend”

Geeignet für Maschinenwäsche2%

“Keine Probleme nach dem Tragen oder Waschen”

What buyers complain about

Hartes Gefühl25%

“Krazt und ist null weich”

Materialqualität25%

“Fühlt sich an wie Plastik”

Farbe13%

“Farbe Naja”

Top return reasons

Farbe43%
Gesamtgröße10%
Materialqualität10%
Qualität insgesamt6%
Dünn5%
beworben Vs Tatsächliches Produkt4%
Knoten-/Fadenqualität3%
Kratzfestigkeit2%
Weiches Gefühl2%
Länge2%