hugo boss damen parfum
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great€53.66avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good694.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay€186K€186K/yr · 481K searches
Price range
Okay€6.62–€239.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
147
Top-5 brand share
87%
Open market
12%
- BOSS30%
- HUGO25%
- HUGO BOSS25%
- Marc O'Polo3%
- Picard3%
- Joop!1%
- Open — no brand owns it (29 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 211 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boss The Scent Eau de Parfum für Frauen
HUGO BOSS€42.734.6★6,699 rev
HUGO Nalix_B 10269541 01
HUGO€28.843.0★4 rev
Boss Orange Woman Eau de Toilette
HUGO BOSS€19.454.6★8,922 rev
BOSS The Scent Magnetic Eau de Parfum für Frauen
HUGO BOSS€33.264.6★624 rev
Boss The Scent Eau de Parfum für Frauen
HUGO BOSS€30.394.6★6,699 rev
Newest
by launch date
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Klasse Duft”
“Super Qualität”
“passt perfekt”
“Preis/Leistung auch super, würde ich sofort wieder kaufen”
“Super Geschenk”
“Das Material fühlt sich hochwertig an”
“Stabiles Echtleder welches einwandfrei und sauber verarbeitet ist”
“Schönes Design”
“Sehr robustes”
“Sehr,sehr bequem gute Qualität”
What buyers complain about
“Der Duft verfliegt in höchsten 5 Minuten”
“Hält nicht lange”
“Preis nicht wert”
“Fällt sehr klein aus”
“Ich habe die Sweatshirt einmal gewaschen, ist leider verkleinert worden”
“Réactions”
“Leider das kleine schwarze Flächen kaputt angekommen”
“Leider löst sich jetzt schon an mehreren Stellen das Leder auf”
“Richtig schlechte Qualität... bekomme als Email das das Paket zurück senden soll”
“für tagsüber zu schwer”