gengar
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible€26.72avg listing price — sweet spot $15–$100
Price range
Great€5.58–€114.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good964.84avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€89K€89K/yr · 201K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
144
Top-5 brand share
97%
Open market
1%
- Pokémon61%
- Difuzed25%
- Funko5%
- Razer5%
- TWO SOON2%
- nanoblock2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon 3D Gengar Character Novelty Cap (NH628122POK) Purple
Difuzed€28.415.0★6 rev
Pokémon PKW4465-30cm Plüsch - Gengar offizielles Plüsch
Pokémon€21.154.6★1,235 rev
Pokémon Gengar Unisex Cap schwarz 100% Polyester Anime Fan-Merch Gaming Halloween
Pokémon€20.444.4★48 rev
Pokémon PKW2387-30cm Plüsch - Gengar offizielles Plüsch
Pokémon€24.834.6★1,305 rev
Pokémon PKW0359 - Battle Feature Figure - Gengar offizielle bewegliche Figur 11 5 cm
Pokémon€11.794.5★546 rev
Newest
by launch date
Pokémon Gengar - Sherpa Männer Kapuzenjacke lila XXL 100% Polyester Fan-Merch Gaming
Pokémon€59.442 rev
Razer Cobra Gengar Edition - Leichte kabelgebundene Gaming-Maus - 8500 DPI Sensor - 58g - optische Mausschalter 3th Gen - Chroma-Beleuchtung - Speedflex-Kabel - PC/MAC | Pokémon Gengar
Razer€43.7073 rev
Razer Kraken Kitty V2 - Gengar Pokémon Edition - USB-Headset - Gengar-Stacheln - Streamreaktive Beleuchtung - HyperClear-Kardioidenmikrofon - Triforce 40-mm-Treiber - 7.1 Surround Sound | Violett
Razer€114.33115 rev
TWO SOON Boy T-Shirt Pokémon
TWO SOON€12.585 rev
Pokémon Gengar verstellbare Cap mit gebogenem Schirm in Lila | Unisex-Erwachsene Sonnenschutzhut mit Netzrücken | Lässige Sommerkleidung | Schnappverschluss | Klassischer Cartoon-Stil
Pokémon€14.3963 rev
Trending
90-day click momentumTWO SOON Boy T-Shirt Pokémon
TWO SOON€12.585.0★
Pokemon Badeanzug Kinder Teenager Set mit Badehose Jungen Badeshorts und Schwimmshirt Pikachu Gengar Schwimmanzug Jungen für Schwimmen Strand (7-8 Jahre Schwarz)
Pokémon€11.254.4★
Pokemon 3D Gengar Character Novelty Cap (NH628122POK) Purple
Difuzed€28.415.0★
Pokémon Gengar - Sherpa Männer Kapuzenjacke lila XXL 100% Polyester Fan-Merch Gaming
Pokémon€59.444.5★
Pokemon Badeanzug Kinder Teenager Set mit Badehose Jungen Badeshorts und Schwimmshirt Pikachu Gengar Schwimmanzug Jungen für Schwimmen Strand (9-10 Jahre Schwarz)
Pokémon€11.444.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Design & Qualität”
“Passt”
“Ein Geschenk für meinen Enkel”
“Erfüllt seinen Zweck”
“Super Design & Qualität”
“Total schön, leuchten richtig toll”
“Sehr leicht und gute handhabung”
“Sie ist unkompliziert Einsatzbereit”
“Fühlt sich weich, und wertig an”
“Die Kopfhörer sitzen superkomfortabel”
What buyers complain about
“Überteuerten Produkt”
“Könnte leicht kaputtgehen”
“Fällt recht klein aus was mich aber nicht stört weil ich kleine Hände habe”