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1860 münchen fanartikel

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 23Conversion 12Competition 74Returns 97Price range 86Avg price 95Brand share 26Review moat 99Quality gap 43

Review moat

Incredible29.92

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Incredible€24.66

avg listing price — sweet spot $15–$100

Price range

Great€6.41–€79.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€42K

€42K/yr · 173K searches

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

27

Top-5 brand share

89%

Open market

9%

  • UGLYSHIRT26%
  • TSV 1860 München19%
  • Uglyshirt8918%
  • COPA18%
  • World of Football9%
  • Herzbotschaft2%
  • Open — no brand owns it (10 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 50 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Top Qualität”

Geschenk Zweck27%

“Als Geschenk cool”

Farbe13%

“Blau und Weiß”

beworben Vs Tatsächliches Produkt13%

“Dient dem Zweck”

Gesamtgröße7%

“Passform okay”

Geruch7%

“Mein Mann findet den Duft gut”

Materialqualität3%

“Leichtes Material”

What buyers complain about

Gesamtgröße50%

“Eventuell auch eine NUMMER größer”

Qualität insgesamt25%

“Qualität untere Kategorie”

Top return reasons

Gesamtgröße53%
Defekt Material/Teile7%
Lücke/Loch7%
Druckqualität7%
Haftung/Klebrigkeit7%
Länge7%
Farbe7%
Dünn3%
Qualität insgesamt3%