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58

zahnsteinentferner

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 17Conversion 56Competition 46Returns 75Price range 82Avg price 83Brand share 58Review moat 25Quality gap 92

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.14

avg listing price — sweet spot $15–$100

Price range

Great€3.50–€71.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€875K

€875K/yr · 1.0M searches

Returns

Great2.0%

return rate — above 6% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,636.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

26

Top-5 brand share

70%

Open market

23%

  • HOKIN21%
  • GTEX20%
  • Stim-U-Dent10%
  • sularpek10%
  • COSLUS9%
  • Vimmk7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€44K10%€87K15%€131K20%€175K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene23%

“Super Dental Besteck”

Qualität insgesamt16%

“Excellente Produkte”

Benutzerfreundlichkeit9%

“Handhabung absolut easy”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung Super”

beworben Vs Tatsächliches Produkt8%

“wie erhofft”

Einfache Reinigung5%

“Easy zu reinigen”

Effizienz4%

“Funktioniert”

Akkulaufzeit3%

“Top, seit Monaten bei uns im Gebrauch - mega Akkuleistung - sind super zufrieden”

Design insgesamt2%

“Schönes Design”

Gesamtgröße2%

“PASST”

What buyers complain about

Haltbarkeit18%

“Kurze Haltbarkeit”

Mundhygiene9%

“Mundsusche”

Qualität insgesamt9%

“Müll”

Benutzerfreundlichkeit6%

“ist etwas unhandlich”

Funktionalität insgesamt6%

“Zweck nicht erfüllt”

Aufladen5%

“Schade habe ich das Ladekabel irrtümlich entsorgt”

Akkulaufzeit4%

“Akku Probleme”

Gesamtgröße3%

“Kleiner als gedacht”

Preis-Leistungs-Verhältnis2%

“Schade ums Geld”

Stärke2%

“Material des Wasserbehälters könnte stabiler sein”

Top return reasons

Funktionalität insgesamt18%
Gesamtgröße12%
Qualität insgesamt9%
Benutzerfreundlichkeit6%
Stärke5%
Aufladen4%
Zahnempfindlichkeit3%
Defekt Material/Teile3%
Mundhygiene3%
Geruch2%