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53

spirulina pulver

Worth a look

Shows low returns (0.2%), but soft demand (-30.5% this quarter) keeps it on the watch list.

Market size 45Growth 10Conversion 84Competition 30Returns 99Price range 67Avg price 80Brand share 48Review moat 55Quality gap 65

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.83

avg listing price — sweet spot $15–$100

Price range

Good€5.62–€33.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,281.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€243K

€243K/yr · 155K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

14

Top-5 brand share

76%

Open market

17%

  • BioNutra24%
  • bioKontor15%
  • ALPHA0114%
  • Flügelschwinger14%
  • Kamelur9%
  • NaturaleBio7%
  • Open — no brand owns it (7 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€24K20%€49K30%€73K40%€97K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.
6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Qualität”

Geschmack14%

“fast süßlicher Geschmack”

Farbe9%

“Schöne Farbe aber”

Geschmack insgesamt6%

“Fühlt sich sehr gut an und schmeckt klasse”

beworben Vs Tatsächliches Produkt5%

“Wie immer perfekt”

Löslichkeit5%

“lässt sich problemlos in Wasser, Saft oder Smoothies einrühren, ohne stark zu klumpen.”

Preis-Leistungs-Verhältnis4%

“guter Preis”

Gesamtgröße4%

“Passt”

Vegan/Biologisch4%

“Bio Pulver”

Vitamin3%

“Suppliment”

What buyers complain about

Geruch35%

“Schmeckt wie hasenfutter riecht”

Geschmack insgesamt30%

“Schmeckt nicht so gut”

Farbe5%

“verliert die Farbe”

Geschmack5%

“Schnelle Lieferung, Geschmack gewöhnungsbedürftig wie erwartet, löst sich nicht ganz auf ist”

Löslichkeit5%

“löst sich nicht ganz auf”

Vegan/Biologisch5%

“Das Bio blaues Spirulina Pulver ist nicht brauchbar, das nach Exkrementen stinkt, sobald es mit Wasser in Berührung kommt”