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50

rosenöl

Worth a look

Shows low returns (0.5%), but a small market ($74K/yr) keeps it on the watch list.

Market size 18Growth 20Conversion 70Competition 60Returns 98Price range 30Avg price 34Brand share 86Review moat 28Quality gap 55

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.02

avg listing price — sweet spot $15–$100

Price range

Okay€5.31–€19.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,675.42

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Market size

Bad€74K

€74K/yr · 116K searches

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

41

Top-5 brand share

49%

Open market

46%

  • Migcaput12%
  • Heldengrün11%
  • sefudun10%
  • HIQILI9%
  • RoongDuuDll7%
  • Aromaholik5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€7K12%€9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch39%

“Super Aroma”

Qualität insgesamt16%

“Super Produkt”

Weiches Gefühl6%

“Fühlt sich gut an”

Eignung für Mischhaut4%

“fühlt sich super auf der Haut an”

Eignung Fettige Haut4%

“Super oil”

Komfort insgesamt4%

“beruhigend”

Saugfähigkeit3%

“Angenehm und gut resorbierbar”

Ölig/fettig3%

“Sehr gutes Öl”

Preis-Leistungs-Verhältnis3%

“Gute price und Leistung”

beworben Vs Tatsächliches Produkt2%

“Produkt wie beschrieben”

What buyers complain about

Geruch35%

“Wenig Duft”

Auslaufsicher13%

“Pipette undicht”

Preis-Leistungs-Verhältnis5%

“Den Preis ist das Produkt jedenfalls nicht wert”

Gesamtgröße5%

“Die Poren werden kleiner”

Allergien3%

“Sonst gibt's Juckreiz”

Eignung für trockene Haut3%

“und trockene Haut habe mit extremen Spannungsgefühlen”

Komfort insgesamt3%

“Unangenehm”

Hautgesundheit2%

“habe zu spät gesehen, dass es nicht für die Haut ist”

Vegan/Biologisch2%

“Das ist kein Bio”

beworben Vs Tatsächliches Produkt2%

“nicht wie beschrieben”

Top return reasons

Geruch34%
Auslaufsicher30%
Ölig/fettig10%
beworben Vs Tatsächliches Produkt5%
Qualität insgesamt4%
Natürliche Inhaltsstoffe2%
Feucht/Trocken2%
Funktionalität insgesamt1%
Vegan/Biologisch1%
Inhaltsstoffe – insgesamt1%