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magnesium gummies

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A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 22Conversion 95Competition 15Returns 100Price range 38Avg price 70Brand share 34Review moat 70Quality gap 60

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good717.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.39

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€5.55–€20.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay€126K

€126K/yr · 71K searches

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

19

Top-5 brand share

85%

Open market

11%

  • Kneipp41%
  • WeightWorld14%
  • Nature's Way13%
  • Furnrubden11%
  • Nature Love6%
  • Novomins4%
  • Open — no brand owns it (4 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€19K30%€38K45%€57K60%€76K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -6.6% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt24%

“Schmeckt ausgezeichnet”

Magnesium14%

“Die Magnesiumglycinat-Gummibärchen mit 1600 mg sind eine sehr angenehme Alternative zu herkömmlichen Magnesiumtabletten”

Qualität insgesamt6%

“Super Produkt”

Geschmack6%

“Leckerer Geschmack”

Schlafqualität5%

“gute Ergänzung zur Abendroutine”

Dosierung3%

“Es sind 60 Stück in der Dose, was bei mir genau für einen Monat reicht”

Benutzerfreundlichkeit3%

“recht einfach”

Einfaches Kauen/Schlucken3%

“einfache Einnahme ohne Schlucken von Tabletten”

Preis-Leistungs-Verhältnis2%

“Das sind sowieso billiger”

Textur/Konsistenz – insgesamt2%

“haben auch eine schöne feste Konsistenz.”

What buyers complain about

Magnesium8%

“Angeblich Magnesium”

Geschmack insgesamt7%

“Geschmack und Duft verändert”

Dosierung7%

“Zu niedrig dosiert”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Geruch4%

“Plötzlich schmecken und duften nach Seife”

beworben Vs Tatsächliches Produkt3%

“Deklaration fraglich”

Funktionalität insgesamt2%

“Null Wirkung”

Geschmack2%

“Nicht der Cola Geschmack selbst, der ist gut, sondern der Überzug”

Haftung/Klebrigkeit2%

“etwas klebrig”

Messung / Ablesegenauigkeit1%

“Ungenaue Angaben”