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maaloxan

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Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 11Conversion 100Competition 14Returns 100Price range 53Avg price 79Brand share 12Review moat 54Quality gap 27

Conversion

Incredible21.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great€16.77

avg listing price — sweet spot $15–$100

Review moat

Good1,322.2

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.84–€26.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€95K

€95K/yr · 27K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-27.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

37

Top-5 brand share

95%

Open market

2%

  • Rennie73%
  • ratiopharm7%
  • tetesept6%
  • Snnisttek5%
  • Doppelherz4%
  • --3%
  • Open — no brand owns it (2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€19K30%€29K40%€38K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt16%

“Wirkt und schmeckt”

Reguliert die Verdauung10%

“Hilft meinem chronischen Reflux”

Effizienz10%

“Hilft”

beworben Vs Tatsächliches Produkt10%

“Erfüllt seinen Zweck”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung passt auch”

Säureregulator/Linderung von Magenschmerzen8%

“sehr hilfreich bei Sodbrennen”

Kältelinderung5%

“Hat mir gut geholfen, schnell und effektiv das Sodbrennen zu beseitigen und hält dann auch einige Stunden vor”

Stärke5%

“Effektiv”

Qualität insgesamt5%

“Gute ware”

Herzgesundheit5%

“Die Doppelherz Sodbrennen akut helfen tatsächlich sehr gut”

What buyers complain about

Funktionalität insgesamt17%

“Wirkt überhaupt nicht”

Geschmack insgesamt8%

“Schmecken furchtbar und sind wie Kreide im Mund”

Süße8%

“Nicht soviel süßes”

Entzündung8%

“Sodbrennen”

Einfaches Kauen/Schlucken8%

“unangenehmes Mundgefühl”

Mundhygiene8%

“unangenehmes Mundgefühl”

Säureregulator/Linderung von Magenschmerzen3%

“Ich habe oft nach fettigem Essen oder Kaffee Sodbrennen”