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Worth a look

Shows searches that convert (20.4% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 96Growth 24Conversion 100Competition 15Returns 99Price range 58Avg price 75Brand share 5Review moat 25Quality gap 30

Conversion

Incredible20.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible€3.6M

€3.6M/yr · 1.2M searches

Avg price

Great€15.03

avg listing price — sweet spot $15–$100

Price range

Good€2.21–€32.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,263.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

19

Top-5 brand share

98%

Open market

0%

  • by Amazon81%
  • Zewa7%
  • MyPapp5%
  • Regina3%
  • Renova3%
  • Glücksblatt2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€361K20%€721K30%€1.1M40%€1.4M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Super Qualität”

Preis-Leistungs-Verhältnis21%

“Preis-Leistung super”

Saugfähigkeit10%

“Große Absorptionskraft”

beworben Vs Tatsächliches Produkt10%

“Corresponds to what is announced”

Gesamtgröße5%

“Passt”

Benutzerfreundlichkeit4%

“Zum Gebrauch bestens”

Einfache Reinigung4%

“Beste Küchentücher”

Stärke2%

“solide”

Weiches Gefühl2%

“Fühlt sich gut an”

Design insgesamt2%

“just for the design, I recommend”

What buyers complain about

Qualität insgesamt24%

“Neuer Look - schlechte Qualität”

Gesamtgröße20%

“Kleiner als erwartet”

Dicke14%

“Ganz dünnes Papier”

Preis-Leistungs-Verhältnis11%

“Der Preis steigt”

Geruch4%

“Stinkt”

beworben Vs Tatsächliches Produkt3%

“Absolut irreführende Bezeichnung”

Papierqualität3%

“Schlechtes Papier, kaum zu gebrauchen”

Stärke2%

“und extrem instabil”

Hartes Gefühl2%

“Nicht ganz so weich”

Materialqualität1%

“Die Materialwahl ist sehr schlecht”

Top return reasons

Qualität insgesamt21%
beworben Vs Tatsächliches Produkt21%
Geruch20%
Preis-Leistungs-Verhältnis9%
Auslaufsicher8%
Dünn6%
Gesamtgröße5%
Funktionalität insgesamt3%
Farbe2%
Materialqualität1%