iso whey protein
Launch itA $2.1M/yr market growing +6.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible€2.1M€2.1M/yr · 1.8M searches
Avg price
Incredible€38.02avg listing price — sweet spot $15–$100
Price range
Great€10.01–€82.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good658.71avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
42
Top-5 brand share
92%
Open market
6%
- ESN70%
- IronMaxx11%
- MORE NUTRITION6%
- BioTechUSA3%
- ProFuel2%
- WORLD'S FOOD NUTRITION2%
- Open — no brand owns it (5 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.274.4★188 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.144.5★116 rev
IronMaxx Clear Whey Isolate Zero - Peach Ice Tea 400g Dose | Klarer Molkenprotein-Isolat ohne Zucker | Laktosefreies Clear Protein | Protein Limonade mit fruchtig-erfrischendem Geschmack
IronMaxx€20.314.0★207 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.694.3★99 rev
ESN ISOCLEAR Whey Isolate Protein Pulver Taster Box 5 x 30 g clear Whey Proteinlimo mit fruchtig leckerem Geschmack - made in Germany
ESN€10.014.3★225 rev
Newest
by launch date
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Strawberry Lime Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.3898 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Blueberry Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.22103 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.27188 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.14116 rev
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.6999 rev
Trending
90-day click momentumESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€51.144.5★
IronMaxx Clear Whey Isolate Zero - Kirsche 400g Dose | Klares Molkenprotein-Isolat ohne Zucker | Laktosefreies Clear Protein | Protein Limonade mit fruchtig-erfrischendem Geschmack
IronMaxx€20.333.6★
MORE Clear Protein Lemonade Style Virgin Mojito 600 g Protein Drink mit Whey Isolat clear Whey - made in Germany
MORE NUTRITION€35.754.4★
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
ESN€50.694.3★
MORE Clear Protein Peach Passionfruit Ice Tea 600 g Protein Drink mit Whey Isolat - made in Germany
MORE NUTRITION€35.764.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty”
“Lecker Kirschgeschmack”
“Clear Protein”
“Super Löslichkeit, Super Lecker”
“Super Produkt”
“Bisschen süß”
“Fast erfrischend”
“Preis Leistung ok”
“Super Produkt, entsprach genau der Beschreibung der Anzeige”
“Alles vegan”
What buyers complain about
“Mixed Berry schmeckt nicht”
“Alle Sorten sind zwar zu süß”
“Von Geschmack und Konsistenz kommt bei mir Würgereiz- so schlecht fand ich Proteinpulver noch nie”
“Sparmaßnahme inakzeptabel”
“Dieser typische Süßstoffgeschmack kommt für mich ziemlich durch”
“Schäumt beim Schütteln”
“Leider ungenießbar kaum protein enthalten bzw wenig”
“Es ist so als ob man Wasser aus einem Gefäß trinkt das so penetrant stinkt das danach das Wasser selbst danach schmeckt”
“Dieses Produkt ist sehr schlecht”
“schäumt enorm”