iso protein
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Price range
Incredible€21.14–€98.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€54.09avg listing price — sweet spot $15–$100
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€232K€232K/yr · 162K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,651.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
39
Top-5 brand share
97%
Open market
1%
- Dymatize50%
- Optimum Nutrition39%
- Bulk3%
- edubily nutrition3%
- ESN2%
- BioTechUSA2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dymatize ISO 100 Hydrolyzed Gourmet Chocolate 2264g - Whey Protein Hydrolysat + Isolat Pulver
Dymatize€84.994.5★1,552 rev
Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Vanille 930g 31 Portionen
Optimum Nutrition€37.844.6★2,678 rev
Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Schokolade 930g 31 Portionen
Optimum Nutrition€37.854.5★2,944 rev
Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 932g - Whey Protein Hydrolysat + Isolat Pulver
Dymatize€46.654.5★1,355 rev
Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen
Optimum Nutrition€40.084.5★1,455 rev
Newest
by launch date
RheinNatur Whey Protein Isolate 900 g - Molkenprotein-Isolat 91% Eiweißanteil ohne Zuckerzusatz
RheinNatur€43.7177 rev
BioTechUSA Iso Whey Zero | Premium Whey Protein Isolate | Grass-Fed | Enzyme-Free | Sugar- and Gluten-free 1816g Schokolade
BioTechUSA€82.893,018 rev
Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Schokolade 450g 15 Portionen
Optimum Nutrition€22.53160 rev
Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 570g - Whey Protein Hydrolysate + Isolat Pulver
Dymatize€28.831,355 rev
Dymatize Elite 100% Whey Cookies & Cream 2170g - High Protein Low Sugar Pulver + Whey Protein und BCAAs
Dymatize€61.91492 rev
Trending
90-day click momentumOptimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen
Optimum Nutrition€40.084.5★
Dymatize Elite 100% Whey Strawberry Blast 942g - High Protein Low Sugar Pulver + Whey Protein und BCAAs
Dymatize€32.504.3★
Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Vanilla Ice Cream 900g 30 Portionen Verpackung Kann Variieren
Optimum Nutrition€37.454.6★
Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 932g - Whey Protein Hydrolysat + Isolat Pulver
Dymatize€46.654.5★
RheinNatur Whey Protein Isolate 900 g - Molkenprotein-Isolat 91% Eiweißanteil ohne Zuckerzusatz
RheinNatur€43.714.5★
Demand
Weekly Amazon search volume, last 40 weeks — +27.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super leckeres Whey, auch mit Wasser”
“Top Quality”
“Beste protein für mich”
“Mega Geschmack”
“Löst sich perfekt auf”
“Ideal für Kaffee-Trinker: Neutral, ohne Süßstoffe & macht lange satt”
“lohnt sich”
“Gute Löslichkeit tolle Verträglichkeit”
“auf dem Produkt ausführlich beschrieben.”
“Beste Inhaltsstoffe”
What buyers complain about
“Ungenießbar. Schmeckt ekelhaft”
“unverschämt teuer”
“Geschmacklich nicht so gut”
“nicht so süß”
“Dieser typische Süßstoffgeschmack kommt für mich ziemlich durch”
“Dieses angeblich geschmacksneutrale Protein Isolat hat einen unangenehm toxischen Beigeschmack”
“Das Pulver löst sich relativ schlecht auf”
“Das ist garantiert kein high quality Produkt”
“Es sind keine aminosäuren angegeben”
“riecht nicht besonders lecker”