hirsemehl
Skip itPrices mostly outside the sweet spot ($4.85–$14.15) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great190.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad€8.77avg listing price — sweet spot $15–$100
Market size
Bad€82K€82K/yr · 59K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Price range
Bad€4.85–€14.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
14
Top-5 brand share
88%
Open market
5%
- Reformhaus48%
- Bauernladenhelene nachhaltig-regional-saisonal11%
- Bäckerei Spiegelhauer11%
- Bauck10%
- Green Essence9%
- Generisch7%
- Open — no brand owns it (1 brand, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reformhaus Braunhirse Bio 1000g
Reformhaus€7.914.6★1,297 rev
Bäckerei Spiegelhauer Bio Hirsemehl 1 kg glutenfreis Mehl für Brot hell Millet Vollkornmehl
Bäckerei Spiegelhauer€5.974.6★61 rev
Reformhaus Braunhirse Bio 500g (1er Pack)
Reformhaus€4.854.6★162 rev
Bauck Hof Braunhirsemehl Vollkorn Glutenfrei Bio 1 X 425 Gr
Bauck€6.104.5★83 rev
Natürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)
Green Essence€8.614.4★10 rev
Newest
by launch dateNatürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)
Green Essence€8.6110 rev
Kamelur Bio Hirsemehl (1kg) - hirse gemahlen aus kontrolliert biologischem Anbau
Kamelur€9.128 rev
Genießen Sie Qualität: Feinst vermahlenes Bio Braunhirsemehl - Direkt vom Bauernhof 1Kg
Bauernladenhelene nachhaltig-regional-saisonal€14.1534 rev
Bio Braunhirse - Natürliches Superfood für eine gesunde Ernährung ganze Körner 100% aus Österreich (1Kg)
Bauernladenhelene nachhaltig-regional-saisonal€12.3647 rev
Bio Braunhirse Pulver/Mehl 1 kg fein gemahlen Vollkorn Braunhirse glutenfrei DE-ÖKO-007
Generisch€9.8315 rev
Trending
90-day click momentumNatürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)
Green Essence€8.614.4★
Kamelur Bio Hirsemehl (1kg) - hirse gemahlen aus kontrolliert biologischem Anbau
Kamelur€9.124.3★
Bio Braunhirse Pulver/Mehl 1 kg fein gemahlen Vollkorn Braunhirse glutenfrei DE-ÖKO-007
Generisch€9.834.5★
Reformhaus Braunhirse Bio 1000g
Reformhaus€7.914.6★
Reformhaus Braunhirse Bio 500g (1er Pack)
Reformhaus€4.854.6★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -27.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Top Produkt”
“Lecker”
“Gute Nährstoffe”
“Reformhaus Braunhirse bietet außergewöhnlichen Geschmack”
“Exzellente Bio-Hirse Qualität”
“Guter Mehlersatz”
“Vorab: Ich mag Bitterstoffe”
“Wie erwartet”
What buyers complain about
“Preislich sehr hoch angesiedelt”
“Schmeckt alt und ranzig”
“Alt”
“Ehrlich gesagt finde ich den Geruch auch etwas muffig”