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herpes pflaster

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A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 15Conversion 99Competition 8Returns 99Price range 47Avg price 59Brand share 10Review moat 51Quality gap 80

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.07

avg listing price — sweet spot $15–$100

Market size

Good€358K

€358K/yr · 154K searches

Review moat

Good1,455.63

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€3.50–€25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad90%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

39

Top-5 brand share

96%

Open market

0%

  • SOS46%
  • Compeed18%
  • Herpotherm13%
  • Lifemed11%
  • Urgo7%
  • Emcur4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€54K30%€107K45%€161K60%€215K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis16%

“Preis war gut, daher doch am Besten das Original”

Qualität insgesamt13%

“Super Produkt”

Benutzerfreundlichkeit11%

“leicht aufzutragen”

beworben Vs Tatsächliches Produkt9%

“Hält was es verspricht”

Effizienz8%

“Funktioniert”

Kältelinderung8%

“Hilft bei Herpes Bläßchen”

Fieberlinderung7%

“Hilft um fieberblasen abzudecken”

Feucht/Trocken5%

“trocknet schnell und versiegelt es.”

Stärke3%

“Hält auch sehr gut”

Design insgesamt3%

“ich bin wirklich begeistert vom verbesserten Design.”

What buyers complain about

Haltbarkeit13%

“Lösen sich nach ein paar Minuten”

Preis-Leistungs-Verhältnis9%

“Schade um das Geld”

Haftung/Klebrigkeit9%

“halten nicht gut”

Verschwendung natürlicher Ressourcen9%

“Geldverschwendung”

Sichtweite9%

“nicht unsichtbar”

Dicke5%

“Viel zu dick”

Produktzustand5%

“Bereits benutzte Ware erhalten”

Flexibilität5%

“Steif, fallen schnell ab”

Griff3%

“Halten überhaupt nicht”

Funktionalität insgesamt3%

“Gerät funktioniert gar nicht”

Top return reasons

Abgabemechanismus100%