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55

haarausfall männer

Worth a look

Shows low returns (0.1%), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 16Conversion 39Competition 70Returns 99Price range 75Avg price 95Brand share 85Review moat 24Quality gap 82

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€27.85

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€4.85–€117.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,348.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Market size

Bad€45K

€45K/yr · 52K searches

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

124

Top-5 brand share

50%

Open market

44%

  • Regaine12%
  • Forest & Shore12%
  • KÉRASTASE10%
  • BIONOBLE9%
  • Botanic Hearth7%
  • Take Hair ENDLICH WIEDER VOLLES HAAR6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
2K2KPrime Day '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Haarwachstum16%

“super für haarwachstum”

Geruch15%

“Riecht sehr gut, elegante Verpackung und Flasche”

Preis-Leistungs-Verhältnis6%

“Preisleistung super”

Weiches Gefühl4%

“sie fühlt sich glatt an”

Vitamin3%

“Vitamin”

beworben Vs Tatsächliches Produkt3%

“Macht was verspricht”

Einfache Anwendung3%

“einfacher Anwendung und praktischen Aufsätzen.”

Benutzerfreundlichkeit2%

“Einfache Handhabung”

Ölig/fettig2%

“Tolles Öl, ich benutze es schon einige Monate für meine Kopfhaut und massiere es an Haarwaschtagen mit einigen Tropfen des Öls”

What buyers complain about

Geruch15%

“Stinken ekelhaft”

Preis-Leistungs-Verhältnis10%

“Geldverschwendung”

Ölig/fettig9%

“Haaröl”

Allergien6%

“Juckreiz”

Funktionalität insgesamt6%

“Wirkt nicht”

Haarverwandt6%

“kein Haarwunder”

Nebenwirkungen3%

“Übelkeit nach Einnahme”

Qualität insgesamt2%

“Qualität ungenügend”

Vitamin2%

“Die Vitamindosen wirken eher moderat”

Symptomreduktion2%

“Nach 2 Monaten absolut keine Besserung in Sicht”

Top return reasons

Ölig/fettig15%
Funktionalität insgesamt13%
Geruch8%
Auslaufsicher6%
beworben Vs Tatsächliches Produkt6%
Defekt Material/Teile6%
Eignung für kurzes Haar5%
Inhaltsstoffe – insgesamt4%
Nebenwirkungen4%
Qualität insgesamt4%