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58

greens

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 18Conversion 55Competition 25Returns 99Price range 95Avg price 95Brand share 30Review moat 86Quality gap 88

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€37.56

avg listing price — sweet spot $15–$100

Price range

Incredible€18.41–€90.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great277.87

avg incumbent reviews — the moat a new listing must climb

Market size

Good€717K

€717K/yr · 417K searches

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

21

Top-5 brand share

87%

Open market

9%

  • Alpha Foods41%
  • AG128%
  • Lebepur8%
  • Yes Vegan!5%
  • Volksshake4%
  • Doppelherz4%
  • Open — no brand owns it (4 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€72K20%€143K30%€215K40%€287K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt21%

“Schmeckt”

Geschmack12%

“Absoluter Favorit”

Qualität insgesamt11%

“Super Produkt”

Ernährungs Gehalt6%

“Bestes Proteinpulver aller Zeiten”

Löslichkeit5%

“Einfach in Wasser oder Smoothies mischen”

Inhaltsstoffe – insgesamt4%

“Das Produkt enthält mit Sicherheit wertvolle Inhaltsstoffe”

Energieniveau4%

“Energiesteigerung”

Vegan/Biologisch4%

“Veganes Protein”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis3%

“Lohnt sich”

What buyers complain about

Geschmack insgesamt27%

“Nicht so lecker”

Geschmack13%

“Furchtbarer Geschmack”

Preis-Leistungs-Verhältnis6%

“Absolute Geldverschwendung”

Künstliche Süßstoffe4%

“Schmeckt leider total nach Süßstoff”

Säureregulator/Linderung von Magenschmerzen2%

“Dieses Produkt erzeugt bei mir nach 14 tägiger Einnahme schlimme Bauchschmerzen”

Allergien2%

“Absolut ekelhaft, löst Brechreiz aus - keine Kaufempfehlung”

Geruch2%

“riecht nach pisse...”

beworben Vs Tatsächliches Produkt2%

“Nicht wie abgebildet”

Nebenwirkungen2%

“weniger in kurzfristigen Effekten.”

Funktionalität insgesamt2%

“Bisher kein Effekt”

Top return reasons

Inhaltsstoffe – insgesamt30%
Ernährungs Gehalt10%
Reguliert die Verdauung10%
Verbrannt/geröstet/überbacken10%
Preis-Leistungs-Verhältnis10%
Auslaufsicher10%
Vegan/Biologisch10%
Geschmack insgesamt10%