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glatzen rasierer

Launch it

A $2.2M/yr market growing +13.4% this quarter with returns at 1.6% — clears our launch bar.

Market size 95Growth 42Conversion 57Competition 40Returns 84Price range 95Avg price 95Brand share 48Review moat 54Quality gap 60

Market size

Incredible€2.2M

€2.2M/yr · 1.0M searches

Avg price

Incredible€42.99

avg listing price — sweet spot $15–$100

Price range

Incredible€23.63–€91.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 6% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,340

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

104

Top-5 brand share

76%

Open market

17%

  • kensen27%
  • BETTER BE BOLD17%
  • PHILIPS14%
  • DOAO11%
  • Remington7%
  • BALDWIN6%
  • Open — no brand owns it (5 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€217K20%€434K30%€651K40%€867K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Absolutes quality of life gerät”

Benutzerfreundlichkeit12%

“das angenehme Handling.”

Preis-Leistungs-Verhältnis12%

“Preis/Leistung Super”

Akkulaufzeit10%

“Akkudauer TOP”

Einfache Reinigung8%

“Lässt sich mir einem Air Duster sehr gut reinigen”

beworben Vs Tatsächliches Produkt7%

“Tut was er soll”

Gesamtgröße5%

“Passt”

Effizienz3%

“Klappt super”

Weiches Gefühl2%

“Meine Glatze fühlt sich soft an”

Aufladen2%

“Batterie mit USB C aufladbar, super”

What buyers complain about

Haltbarkeit22%

“Haltbarkeit 0”

Qualität insgesamt9%

“Absoluter Müll”

Funktionalität insgesamt7%

“LED Anzeige geht nicht”

Aufladen7%

“Absoluter Müll lädt anfangs”

Akkulaufzeit6%

“Akku defekt nach 5 Monaten”

Preis-Leistungs-Verhältnis5%

“Schade bei dem Preis”

Allergien5%

“Brennt und juckt”

beworben Vs Tatsächliches Produkt3%

“Nicht gut wie beschreibung”

Defekt Material/Teile3%

“Leider 1 Schneidkopf schon defekt”

Einfache Reinigung3%

“Rasiert nicht sauber”

Top return reasons

Funktionalität insgesamt31%
Qualität insgesamt10%
Defekt Material/Teile10%
beworben Vs Tatsächliches Produkt5%
Gesamtgröße5%
Aufladen4%
Haltbarkeit4%
schädigen/verbrennen Haare4%
Akkulaufzeit3%
Produktzustand3%