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52

gerstenkorn salbe

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 35Growth 28Conversion 96Competition 55Returns 99Price range 40Avg price 60Brand share 18Review moat 54Quality gap 53

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.21

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,334

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€6.97–€20.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€171K

€171K/yr · 99K searches

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

47

Top-5 brand share

93%

Open market

3%

  • BlephaCura32%
  • Posiforlid19%
  • Blephaclean18%
  • NOVEHA14%
  • by Amazon10%
  • Blephasol4%
  • Open — no brand owns it (3 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€9K10%€17K15%€26K20%€34K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +2.5% search growth over the last 90 days.
3K2KHoliday '24NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt10%

“Super Produkt”

Komfort insgesamt9%

“Sehr angenehm in der Handhabung”

Preis-Leistungs-Verhältnis8%

“Super Preis/Leistungsverhältnis”

Reinigung8%

“Demodex Cleaner”

Augenhygiene7%

“Jetzt geht es meinen Augen wieder gut”

Benutzerfreundlichkeit7%

“Nützlich”

beworben Vs Tatsächliches Produkt6%

“Macht das was es soll”

Einfache Reinigung6%

“reinigt gut”

Allergien6%

“Erleichterung pur in der Allergiesaison”

Effizienz5%

“Funktioniert 💪👍💪”

What buyers complain about

Preis-Leistungs-Verhältnis30%

“sind aber sehr teuer.”

Allergien8%

“Reizungen am Lied”

Feucht/Trocken6%

“Nicht feucht genug”

Einfache Reinigung5%

“Rinigungstücher aus der Apotheke konnten mir nicht helfen”

Gesamtgröße5%

“Tücher sind sehr groß”

Defekt Material/Teile3%

“Defekter Behälter und Tücher”

Hartes Gefühl3%

“Etwas rau”

Geruch3%

“Komischer Geruch”

beworben Vs Tatsächliches Produkt3%

“Nicht was versprochen wurde”

Heizung3%

“Leider wurde die eine Seite nur warm”

Top return reasons

Funktionalität insgesamt11%
Heizung11%
Gesamtgröße10%
Motorleistung7%
Defekt Material/Teile6%
Geruch6%
Inhaltsstoffe – insgesamt4%
Qualität insgesamt4%
Feucht/Trocken4%
Haltbarkeit4%