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Worth a look

Shows low returns (0.1%), but soft demand (-28.3% this quarter) keeps it on the watch list.

Market size 31Growth 11Conversion 90Competition 22Returns 100Price range 85Avg price 92Brand share 39Review moat 70Quality gap 60

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€21.67

avg listing price — sweet spot $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Price range

Great€11.80–€37.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good719.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay€143K

€143K/yr · 62K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

31

Top-5 brand share

82%

Open market

12%

  • natural elements26%
  • ProFuel17%
  • Gym Nutrition16%
  • EXVital15%
  • BANDINI8%
  • GEN GERMAN ELITE NUTRITION6%
  • Open — no brand owns it (6 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€14K20%€29K30%€43K40%€57K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Ernährungs Gehalt9%

“sehr gutes wichtiges Supplement”

Preis-Leistungs-Verhältnis9%

“Gutes Produkt, bester Preis”

beworben Vs Tatsächliches Produkt6%

“Gesehen, verglichen, Bestellt und zufrieden”

Dosierung6%

“Richtige Einnahme”

Inhaltsstoffe – insgesamt5%

“Super Produkt, alles 9 Essentiellen Aminosäuren enthalten, was will man mehr, Preis auch o. k.”

Einfaches Kauen/Schlucken5%

“Tabletten kann man gut schlucken wenn man keine Probleme hat mit größeren Tabletten”

Gesamtgröße4%

“Fit”

Effizienz3%

“Wirkt”

Nebenwirkungen2%

“Keine unerwünschten Nebenwirkungen”

What buyers complain about

Geruch10%

“stinken nach Fisch”

Einfaches Kauen/Schlucken9%

“Schwer schluckbar”

Preis-Leistungs-Verhältnis9%

“Schade bei dem Preis”

Benutzerfreundlichkeit6%

“unmöglich einzunehmen”

Qualität insgesamt6%

“Sehr schlechte Qualität”

Dosierung5%

“Ich werd die Dose in den Müll werfen oder auflösen”

Gesamtgröße5%

“Die einzelnen Tabletten sind recht groß”

Geschmack insgesamt5%

“Schmecken schlimm”

Allergien5%

“verursachen bei mir Brechreiz”

Haltbarkeit4%

“sie fallen auseinander”