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52

cranberry saft

Worth a look

Shows low returns (0.1%), but soft demand (-19.0% this quarter) keeps it on the watch list.

Market size 27Growth 15Conversion 77Competition 35Returns 100Price range 67Avg price 83Brand share 49Review moat 86Quality gap 62

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great286.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.05

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good€2.70–€40.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€117K

€117K/yr · 85K searches

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

34

Top-5 brand share

76%

Open market

17%

  • Rabenhorst40%
  • Happy Day12%
  • PassionBio10%
  • FemBe7%
  • Pfanner7%
  • Avitale7%
  • Open — no brand owns it (7 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€12K20%€23K30%€35K40%€47K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
2K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt15%

“Einfac lecker”

Gesundheitliche Vorteile – insgesamt10%

“Gesundheit”

Qualität insgesamt8%

“und hoher Qualität – ideal für alle, die natürliche Säfte ohne Zusätze bevorzugen.”

Vitamin6%

“Vitamin C ist wichtig”

Entzündung4%

“Entzündungshemmender Cranberrysaft”

Preis-Leistungs-Verhältnis4%

“Preis-Leistung für mich ok”

Geschmack4%

“Guter Geschmack”

Dosierung4%

“Dosierung stimmt, allrrdings bei 5 Tabletten,”

Inhaltsstoffe – insgesamt4%

“OHNE UNNÖTIGE ZUSÄTZE: Ohne Gluten, Laktose, künstliche Zusatzstoffe oder Magnesiumstearat”

Süße3%

“**fruchtig**, ohne dabei zu süß zu sein.”

What buyers complain about

Geschmack insgesamt12%

“negativer Geschmack”

Bitter10%

“War sehr bitter”

Preis-Leistungs-Verhältnis10%

“Teuer mot 5 kapseln”

Sauer6%

“Sehr sauer”

Dosierung5%

“Die Anzahl der Kapseln hört sich hoch an”

Süße4%

“Lecker und nicht ganz so süß wie Granatapfel”

Künstliche Süßstoffe3%

“Übersüße Zuckerbrühe”

Säureregulator/Linderung von Magenschmerzen3%

“Magenschmerzen”

Abgestanden/verfault/verwöhnt3%

“Cranberrysaft verdorben”

Qualität insgesamt2%

“Hier stimmt bei der Qualitätskontrolle etwas nicht”