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bulk whey protein

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 23Conversion 61Competition 2Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 95

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€26.49

avg listing price — sweet spot $15–$100

Price range

Incredible€15.45–€55.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Good€310K

€310K/yr · 219K searches

Review moat

Bad4,655.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Open market

0%

  • Bulk100%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€46K30%€93K45%€139K60%€186K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt19%

“Schmeckt mega gut”

Geschmack12%

“iced latte flavour”

Preis-Leistungs-Verhältnis12%

“Super Preis / Leistung”

Ernährungs Gehalt11%

“Bestes Proteinpulver”

Löslichkeit10%

“mit Milch wird das Pulver im Mixer zu einem Cremigen Shake”

Qualität insgesamt6%

“Qualität Super”

Inhaltsstoffe – insgesamt2%

“Dieses ist ein von den Inhaltsstoffen sehr gutes Produkt”

beworben Vs Tatsächliches Produkt1%

“macht seinen Job”

Backen1%

“Ich backen damit oft und bin sehr zufrieden”

Gesamtgröße1%

“Passt”

What buyers complain about

Geschmack insgesamt21%

“ekelhaft im shake”

Geschmack10%

“kein guter Geschmack”

Ernährungs Gehalt10%

“Irreführende Nährwerte – falscher Proteingehalt und keine Rücknahme”

Süße7%

“Zu süß”

Preis-Leistungs-Verhältnis7%

“not worth it, auch wenn's günstig ist”

Löslichkeit6%

“Löst sich überhaupt nicht auf im shaker”

Textur/Konsistenz – insgesamt4%

“nicht ganz so cremig”

Geruch3%

“ekelerregend”

Künstliche Süßstoffe3%

“Beinhaltet Sucralose, ein Süßungsmittel, das 600-mal stärker ist als Zucker”

Inhaltsstoffe – insgesamt2%

“Irreführende Proteinquellen (Soja-Anteil).”

Top return reasons

Funktionalität insgesamt100%