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53

beauty collagen

Worth a look

Shows low returns (0.0%), but soft demand (-12.5% this quarter) keeps it on the watch list.

Market size 52Growth 19Conversion 73Competition 30Returns 100Price range 82Avg price 95Brand share 42Review moat 60Quality gap 42

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€28.73

avg listing price — sweet spot $15–$100

Price range

Great€5.27–€63.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,115.14

avg incumbent reviews — the moat a new listing must climb

Market size

Good€331K

€331K/yr · 170K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

54

Top-5 brand share

80%

Open market

17%

  • Doppelherz32%
  • Elasten24%
  • Sanhelios10%
  • PharmaVital9%
  • Abtei5%
  • Glow253%
  • Open — no brand owns it (9 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€33K20%€66K30%€99K40%€132K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — -12.5% search growth over the last 90 days.
5K3KSpike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Beste Produkt”

Löslichkeit13%

“Puder gut löslich”

Gelenkschmerzen8%

“Nehme es schon länger gegen meine Rheumatoide Artritis hilft mir gut”

Geschmack insgesamt7%

“Schmackhaft”

Hautgesundheit5%

“Ich merke bereits positive Effekte auf Haut und Gelenke”

Kalzium5%

“Bestes Kollagenpulver”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung ok”

beworben Vs Tatsächliches Produkt4%

“Gemäss Bestellung”

Geschmack3%

“Super geschmack neutral”

Benutzerfreundlichkeit3%

“super Produkt und easy Einnahme”

What buyers complain about

Geschmack insgesamt19%

“Geschmack grauenhaft”

Geschmack15%

“Absolut geschmacksneutral”

Preis-Leistungs-Verhältnis11%

“Schade für s Geld”

Löslichkeit7%

“Löst sich schlecht”

Funktionalität insgesamt4%

“Null Effekt”

Geruch4%

“Stinkt”

Qualität insgesamt3%

“Schlechte Produktion”

Dosierung2%

“Uhhh näh gar nicht lecker außerdem homöopathische Dosierung”

Nebenwirkungen1%

“Leider hatte ich nach der Einnahme heftige Hautirritationen”

Gelenkschmerzen1%

“Ich habe viel Probleme mit Gelenkschmerzen”

Top return reasons

Farbe71%
Gesamtgröße8%
Defekt Material/Teile8%
Kompatibilität – insgesamt8%
Funktionalität insgesamt4%