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52

3 tage bart rasierer

Worth a look

Shows a sweet-spot price point ($51.18 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 59Growth 25Conversion 50Competition 64Returns 71Price range 54Avg price 93Brand share 4Review moat 26Quality gap 84

Avg price

Great€51.18

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 6% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good€479K

€479K/yr · 234K searches

Price range

Good€10.83–€169.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,853.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

137

Top-5 brand share

98%

Open market

1%

  • PHILIPS89%
  • Wone3%
  • CIELONI3%
  • Wigthvoy2%
  • Swiftctrl1%
  • QHYSS1%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€19K8%€38K12%€58K16%€77K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Benutzerfreundlichkeit14%

“Besonders überzeugt mich die leichte Handhabung”

Preis-Leistungs-Verhältnis11%

“Preis/Leistung super”

Einfache Reinigung11%

“Super Reinigung”

beworben Vs Tatsächliches Produkt7%

“Macht seinen Job”

Akkulaufzeit6%

“Akku Laufzeit super”

Gesamtgröße4%

“PASST”

Effizienz3%

“Klappt super”

Haltbarkeit2%

“hält, was sie verspricht”

Schärfe2%

“Gutes Rasierergebniss”

What buyers complain about

Haltbarkeit16%

“MANGELHAFT”

Preis-Leistungs-Verhältnis9%

“Philips Scherköpfe sind allerdings relativ teuer”

Qualität insgesamt8%

“Besseres erwartet”

Aufladen5%

“Das Ladegerät fällt”

Gesamtgröße5%

“Passt nicht”

Einfache Reinigung4%

“Etwas unständlich zu säubern”

Funktionalität insgesamt4%

“Funktion nur teilweise erfüllt”

Akkulaufzeit3%

“Trotz Batteriewechsel”

Allergien2%

“Hautirritationen sind höchstens am Hals zu spüren”

beworben Vs Tatsächliches Produkt2%

“mangelhafte Beschreibung”

Top return reasons

Gesamtgröße21%
Funktionalität insgesamt14%
Kompatibilität – insgesamt10%
Produktzustand5%
Defekt Material/Teile5%
Qualität insgesamt5%
beworben Vs Tatsächliches Produkt5%
Aufladen4%
Gewicht schwer3%
Stärke2%