house of the dragon
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Great€20.73avg listing price — sweet spot $15–$100
Price range
Great€9.24–€48.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great462.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€36K€36K/yr · 726K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
127
Top-5 brand share
90%
Open market
6%
- Spiral31%
- Ten Speed Press18%
- Revell17%
- Funko14%
- HWC Trading10%
- McFarlane3%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.
Spiral€9.244.5★39 rev
The Rise of the Dragon: An Illustrated History of the Targaryen Dynasty Volume One (The Targaryen Dynasty: The House of the Dragon Band 1)
Ten Speed Press€26.324.8★3,629 rev
Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.
Revell€14.184.8★7 rev
Funko POP! Television: House of the Dragon - Syrax - Dragon - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€17.734.8★1,466 rev
Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€20.934.7★225 rev
Newest
by launch dateFunko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€20.93225 rev
HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4
HWC Trading€15.173 rev
HWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4
HWC Trading€16.302 rev
Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.
Revell€14.187 rev
Funko Pop! Rides Deluxe: HOTD - House of The Dragon - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler
Funko€27.66461 rev
Trending
90-day click momentumHWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4
HWC Trading€16.305.0★
House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.
Spiral€13.644.5★
House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.
Spiral€9.244.5★
HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4
HWC Trading€15.174.4★
Displate Offiziell House of the Dragon MetallPoster Magnetische Befestigung Inklusive Lizenziert Bilder Hochwertiges Poster Key Arts - Targaryen House Sigil 45 cm x 32 cm
Displate€48.805.0★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -8.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“und zum Sammeln einfach mega cool”