35
yodeling pickle
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.42avg listing price — sweet spot $15–$100
Price range
Good$10.07–$20.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,451.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 97K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf