31
wooden shopping cart
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$54.78avg listing price — sweet spot $15–$100
Review moat
Good629.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay$34.83–$177.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$40K$40K/yr · 24K searches
Signals High Price