Skip to content
55

wooden play food

Worth a look

Shows a sweet-spot price point ($29.06 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 79Growth 35Conversion 22Competition 92Returns 74Price range 66Avg price 95Brand share 39Review moat 25Quality gap 18

Avg price

Incredible$29.06

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Market size

Great$1.1M

$1.1M/yr · 2.1M searches

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$7.72–$135.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Review moat

Bad4,371.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Products