55
wooden eggs
Worth a lookShows low returns (1.4%), but soft demand (-91.6% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good897.18avg incumbent reviews — the moat a new listing must climb
Market size
Good$328K$328K/yr · 293K searches
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Price range
Okay$3.66–$23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-91.6%90-day search growth — must beat 0% to launch